--- title: A Letter from the CEO image: https://go.transplus.io/hubfs/truck-driving.jpg --- [Skip to main content](https://go.transplus.io/a-letter-from-the-ceo#main) [![TransPlus TMS](https://go.transplus.io/hs-fs/hubfs/transplus_logo%20copy.png?width=305&height=50&name=transplus_logo%20copy.png) ![TransPlus TMS](https://go.transplus.io/hs-fs/hubfs/transplus_logo%20copy.png?width=305&height=50&name=transplus_logo%20copy.png)](https://www.transplus.io/) Open main navigation Close main navigation To Our Customers,   I want to talk to you directly about where TransPlus is, where we’re going, and why I’m confident in what we’re building together.   Let me start with what you already know better than anyone; the trucking industry has been through a punishing stretch. Freight rates remain near multi-year lows, diesel prices continue to fluctuate, and rapidly shifting trade dynamics continue to reshape lanes, all while the market works through a prolonged capacity rebalance.   We’ve watched customers, partners, and friends navigate these incredibly difficult conditions. We see it, and we feel it alongside you.   At the same time, the software market is louder than ever. New entrants, bold claims, and a wave of AI-driven messaging naturally raises the question: where does TransPlus stand in a rapidly changing market?     **Experience Matters**   For over 30 years, TransPlus has been built inside this industry, not adjacent to it. That experience shows up in the details that matter most; complex workflows, edge cases, and the integrations your business depends on every day. There’s a lot of “sizzle” in the market right now, and some of it represents real progress. But running a TMS that works reliably, at scale, in the real world, that’s the “steak.” It takes time, domain expertise, and thousands of real-world scenarios to get right. That’s our foundation, and it’s a meaningful advantage.   At the same time, we know we need to continue evolving the experience around that foundation. We’re investing heavily to do exactly that in a thoughtful, responsible way.     **On AI: Best, not First**   Our first step into AI has already been delivering significant value. Our AI-powered chatbot gives your team the ability to solve problems independently, 24/7. Since launch, it has handled over 4,500 support requests, saving you and your staff valuable time and helping your team get back to what matters most.   Next, guided by customer feedback, we’re implementing AI where it will provide the biggest impact. Our next major AI investment is in order entry, automating the extraction of load details from emails and documents and removing one of the most manual, tedious and error-prone tasks in your daily workflow.   Additionally, we’re in the middle of the largest investment cycle in our history, focused on four key areas: - AI-powered automation, starting with order entry - A flexible, in-app reporting and analytics layer - A modernized, streamlined user interface and experience - A modern platform foundation built to enhance system performance, integrations, and future AI-forward development These are active initiatives, not concepts. You’ll soon begin to hear more about these and other enhancements as they roll out over the coming months. There’s no shortage of AI ideas. The difference is knowing which ones matter. We’ll continue to apply our industry experience, listen closely to our customers, and focus only on what drives real operational value. That’s how we move forward, thoughtfully and with confidence.     **A Unique Position**   As part of the Banyan Software portfolio, we continue to leverage additional resources, expertise, and long-term investment that significantly enhances our ability to execute, innovate, and deliver sustained value to our customers. At the same time, we continue to combine that strength with the responsiveness, accessibility, and personalized service our customers have always valued. That combination matters, and it’s something we’re leaning into.     **How We’re Improving**   We’ve received valuable feedback around the importance of clearer and more consistent communication, and it’s an area we’re placing a strong focus on moving forward. You can expect a more regular and predictable cadence of updates, clearer visibility into what’s coming, and more opportunities to engage directly with our team and shape where we go next. We’d like to thank you for your continued trust, feedback, and patience. Your input plays a direct role in how we’re improving, and we’re listening more closely than ever. We’ll be communicating more openly and working to ensure you always feel informed, heard, and confident in where we’re headed.     **The Bottom Line**   At TransPlus, we’re focused on building the tools modern freight companies need to operate smarter, faster, and with greater confidence. We are the company you can rely on for the long term, combining decades of industry experience with focused investment in what comes next, and a relentless commitment to delivering real-world value.   Thank you for the trust you’ve placed in us. We don’t take it for granted, and we’re committed to earning it every step of the way. If you ever want to talk about your operation, our roadmap, or anything in between, just [email me](mailto:ceo@transplus.io). I read every one.   I look forward to building the future of TransPlus together.   Jake McGuire CEO, TransPlus Software [ceo@transplus.io](mailto:ceo@transplus.io)